Talking Homebrew at Asheville Brewers Supply

On the Streets with White Labs

As a bunch of beer geeks with roots in homebrewing, we decided to take to the streets and geek out at one of our favorite LHBS. A sunny spring day led White Labs Education & Engagement Curator Jo Doyle to Asheville Brewers Supply to talk shop with homebrewers picking up the ingredients for their next beer.

If you can go to the grocery store and buy a chocolate cake mix and make a decent chocolate cake, you can make a decent home brewed beer. Don’t take yourself too seriously and have fun.
- Jim Cope, Asheville Brewers Supply

 

Fermentation at Home

The common theme of our conversations was creativity. It seems most of the brewers we spoke with are looking to create beers that don’t fit a traditional style category (margarita black IPA with squid ink anyone?). The creative outlet of being able to craft the perfect beer fit to your tastes was a commonality along with a passion for fermentation. 

Yeast starters are often a popular topic of conversation when geeking out about yeast and fermentation. We asked the brewers if they make yeast starters and if so, why?

How to Make a Yeast Starter 101

Both Trevor Sharp and Brian Dory who we met outside of the homebrew shop prefer skipping a starter and pitching lab-grown yeast directly into their wort. Pitching lab-grown yeast may see a slightly longer lag time (only by a few hours) when compared to pitching a starter but additional fermentation kinetics should remain the same. 

White Labs yeast is sold in pitchable quantities and while a starter can be beneficial, it is not required. See our pitch rate calculator for pitch rate suggestions.

Calculate Your Pitch Rate Button

Controlling Temperature is Critical for Consistent Flavor Production

Temperature plays a critical role in fermentation. Warmer temperatures will increase flavor production and if uncontrolled will lead to undesirable flavors and aromas. Too cool of temperatures and the yeast may be sluggish resulting in under attenuation. 

We asked the brewers how they handle fermentation temperature control and learned that Kerry Kenemer built a fermentation chamber out of an old antique captain’s liquor cabinet. It’s deep enough to hold two fermenters. He lined the walls and door with an insulation board and attached terrarium heating wire to the walls, with a thermostat control outside. He says it works really well for warming his otherwise 58° basement, even in the summer.

Purepitch Next Generation: Yeast Pitching Calculator

Recent Posts

Featured image: Why Pitch Rate Matters (And How to Nail It Every Time)
Pitch Rate
Nov 18, 2025

Why Pitch Rate Matters (And How to Nail It Every Time)

Pitch rate is one of the most underrated levers in brewing, and yet it impacts everything from tank turns to ester profile to repitching health. When pitch rate fluctuates, so do fermentation speed, flavor, and your cellar schedule. Brewers can control multiple factors on the cold side. There are 3 key variables brewers can dial…

Read more
Featured image: What is the Next Generation of Pitching?
PurePitch Next Generation
Oct 28, 2025

What is the Next Generation of Pitching?

For decades, brewers have worked around yeast limitations, recycling from cone to cone, managing variability, and adjusting expectations. But yeast is alive, and even small shifts can cause significant differences in fermentation. That's where technology meets tradition. Over our 30 years of business, we have tinkered with the best ways to provide the best yeast…

Read more
Featured image: Tips From The Pitch: Winter is Coming, Big Beer Brewing
High Gravity Brewing
Tips From The Pitch
Oct 10, 2025

Tips From The Pitch: Winter is Coming, Big Beer Brewing

With winter on its way, now is the perfect time to craft robust beers that stand up to the season from barleywines and imperial stouts to other high-gravity styles. Get a head start on your brewing schedule to ensure these complex beers are perfectly aged and ready to enjoy by winter’s arrival. Making these big,…

Read more