2025 Craft Brewers Conference Insights with Chris White

Chris White, CEO of White Labs Inc., shares his insights on the 2025 Craft Brewers Conference (CBC) held in Indianapolis, IN. He discusses Indianapolis' history, what he has seen happen in the craft beer industry since the late 1990s, the importance of quality and cost-effectiveness of reusing yeast, how beer flavor impacts drinkability, and the winners of the World Beer Cup 2025.

 

The Latest at White Labs

Core Strains Available Same Day

Lager Spider Graph

We are excited to provide our most popular strains available year-round and ready to ship same-day in all PurePitch® Next Generation package sizes for both White Labs & The Yeast Bay strains. With 100+ more available in our Select and Vault options, it's easy to find the perfect yeast for you.

Premium Dry Yeast

Dry Yeast Header Graphic Draft 2

White Labs Premium Dry Yeast is rigorously tested to ensure exceptional quality and performance, giving brewers the confidence to repitch with ease. With proper yeast management, it can be repitched multiple times, providing a cost-effective and reliable solution for the most consistent brewing results.


Interactive Demonstrations: FlexPump and FlexBrink

We showcased live demonstrations of our FlexPump and FlexBrink technologies, giving you a safer, cleaner, and more effective way to pitch and harvest yeast. Handle your brewing and yeast harvesting days efficiently without expensive equipment or added cleaning. 

Flex Series 6


Zinc Buddy: Fermentation's Best Friend

Zinc Buddy™ stimulates protein synthesis and yeast growth, resulting in the improvement of yeast viability and overall yeast health, allowing for more robust yeast for repitching.  

Zinc Buddy sheet

Yeast Handling Education

On Sunday, we hosted a yeast seminar at Sun King Brewery with Lallemand & Escarpment Labs, sharing ways to reduce yeast costs effectively and best practices for yeast harvesting and repitching.

Yeast Harvesting and Repitching Cover Image

2-1

 

World Beer Cup 2025

A heartfelt congratulations to the 2025 World Beer Cup winners—it's always a joy to see such dedication to the craft! We can't wait to see what's brewed next, and we're proud to support all the brewers out there making amazing beer. Cheers to a successful Craft Brewers Conference 2025, and we look forward to seeing you in Philadelphia!

Recent Posts

Featured image: Introducing ModiGen™D Series Yeast Strains
Feb 19, 2026

Introducing ModiGen™D Series Yeast Strains

ModiGen™D: Yeast,engineered to be smarter. Throughout the last year, White Labs and The Yeast Bay worked together to design, build, and validate a new set of bioengineered yeast strains. We set out to engineer our most popular yeast cultures to eliminate one of the most notable off-flavors in brewing: diacetyl. Considered an off-flavor in practically…

Read more
Featured image: Lab Insights: What Our Data Shows About PurePitch Next Generation Performance
Feb 4, 2026

Lab Insights: What Our Data Shows About PurePitch Next Generation Performance

TLDR: Why This Matters for Brewers Longest shelf life available for liquid yeast PurePitch Next Generation allows you to buy and store yeast longer, reducing the need for tight brew-day timing. This makes planning easier and lets you order yeast for multiple batches at once, saving on shipping costs. Consistently higher yeast quality The improved…

Read more
Featured image: Building Recipes Around PurePitch® Next Generation
PurePitch Next Generation
Jan 15, 2026

Building Recipes Around PurePitch­® Next Generation

Welcome to 2026! With a new year comes planning and scheduling; dialing in core beers, building out experimental releases, and mapping out fermentation capacity. One of the biggest levers brewers have is yeast selection, not just for flavor, but for fermentation, speed, consistency and tank utilization. PurePitch Next Generation technology. The only packaging designed specifically…

Read more